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I do

Brand identity

Yosi is a company in Chihuahua, Mexico, dedicated to renting tableware for events with a clear purpose: to reduce the use of disposable plastic tableware and promote sustainable practices. Its social work and values are perfectly reflected in its slogan: "I RENT, I REUSE," a message that reinforces its commitment to the environment and the community.

Client: Lilia Krisel
Services: Corporate Identity, Branding & Social Media
Date: 2020

Cuando la dueña de Yosi nos contactó, nos pidió que creáramos un logotipo que capturara la esencia de su negocio de manera creativa pero clara. Así, diseñamos un logotipo que fusiona una mariquita, símbolo de buena suerte y conexión con la naturaleza, con un plato y cubiertos. La mariquita, al integrarse sutilmente con estos elementos, crea una interacción visual única. Desde lejos, el diseño es elegante y armonioso, pero al acercarse, se revela el mensaje detrás de la imagen, representando perfectamente la misión de Yosi.

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Además del logotipo, era crucial para Yosi contar con una papelería que reflejara su identidad de marca de manera coherente y profesional. Por ello, desarrollamos una hoja membretada, sobres y tarjetas de presentación, elementos que eran fundamentales para la empresa. Cada pieza fue diseñada con el mismo cuidado y atención al detalle, asegurándonos de que transmitieran el compromiso de Yosi con la sostenibilidad y la calidad en cada interacción con sus clientes.

Yosi Logo
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Yosi understood the importance of having a professional and coherent image, not only at events, but in every aspect of their communication. The stationery we created not only met the company’s operational needs, but also reinforced their brand identity, ensuring that every client and business partner perceived Yosi as a company committed to its values.

In addition, we managed their social media, a key aspect to connect with their audience and convey their sustainability message. This project was special for us, as Yosi was one of the first companies to which we provided full social media services. From design to online communication, we helped Yosi convey their message in an effective and engaging way, strengthening their presence in the market.

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