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Identidad de marca
Yosi es una empresa en Chihuahua, México, dedicada a la renta de vajillas para eventos con un propósito claro: reducir el uso de vajillas de plástico desechable y promover prácticas sostenibles. Su labor social y sus valores se reflejan perfectamente en su slogan: "YO SI RENTO, YO SI REUTILIZO", un mensaje que refuerza su compromiso con el medio ambiente y con la comunidad.
Client: Lilia Krisel
Services: Corporate Identity, Branding & Social Media
Date: 2020
When Yosi’s owner contacted us, she asked us to create a logo that captured the essence of her business in a creative yet clear way. So, we designed a logo that fuses a ladybug, a symbol of good luck and connection to nature, with a plate and cutlery. The ladybug, by subtly integrating with these elements, creates a unique visual interaction. From a distance, the design is elegant and harmonious, but as you get closer, the message behind the image is revealed, perfectly representing Yosi’s mission.
In addition to the logo, it was crucial for Yosi to have stationery that reflected its brand identity in a coherent and professional way. Therefore, we developed a letterhead, envelopes and business cards, elements that were fundamental to the company. Each piece was designed with the same care and attention to detail, ensuring that they conveyed Yosi’s commitment to sustainability and quality in every interaction with its customers.
Yosi understood the importance of having a professional and coherent image, not only at events, but in every aspect of their communication. The stationery we created not only met the company’s operational needs, but also reinforced their brand identity, ensuring that every client and business partner perceived Yosi as a company committed to its values.
In addition, we managed their social media, a key aspect to connect with their audience and convey their sustainability message. This project was special for us, as Yosi was one of the first companies to which we provided full social media services. From design to online communication, we helped Yosi convey their message in an effective and engaging way, strengthening their presence in the market.
