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Brand identity
Yosi is a company in Chihuahua, Mexico, dedicated to renting tableware for events with a clear purpose: to reduce the use of disposable plastic tableware and promote sustainable practices. Its social work and values are perfectly reflected in its slogan: "I RENT, I REUSE," a message that reinforces its commitment to the environment and the community.
Cliente: Chuto
Servicios: Branding
Fecha: 2024
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When Yosi’s owner contacted us, she asked us to create a logo that captured the essence of her business in a creative yet clear way. So, we designed a logo that fuses a ladybug, a symbol of good luck and connection to nature, with a plate and cutlery. The ladybug, by subtly integrating with these elements, creates a unique visual interaction. From a distance, the design is elegant and harmonious, but as you get closer, the message behind the image is revealed, perfectly representing Yosi’s mission.
In addition to the logo, it was crucial for Yosi to have stationery that reflected its brand identity in a coherent and professional way. Therefore, we developed a letterhead, envelopes and business cards, elements that were fundamental to the company. Each piece was designed with the same care and attention to detail, ensuring that they conveyed Yosi’s commitment to sustainability and quality in every interaction with its customers.
