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Surge Strategy
Branding & Web Developing
Our work with Surge Strategy began with the comprehensive development of their brand identity. We focused on creating a logo that not only captured the essence of their innovative vision but also became a distinctive symbol within the video game industry. Surge Strategy, a company specializing in the economics of the video game industry with a focus on global expansion, required a logo that would stand out in this competitive field.
Client: Maxime Villeneuve
Services: Branding & Web Developing
Quebec, Canada
Web: www.surge-strategy.com
We carefully selected a vibrant and dynamic color palette designed to reflect the energy and leadership of Surge Strategy in their field. Additionally, we chose typography that reinforced their unique identity, providing a modern and professional touch that perfectly aligns with their brand strategy. These visual elements came together to build a strong, consistent, and recognizable brand identity that represents Surge Strategy across all customer touchpoints.
Our work with Surge Strategy began with the comprehensive development of their brand identity. We focused on creating a logo that not only captured the essence of their innovative vision but also became a distinctive symbol within the video game industry.
For the website, given the geographical diversity of their clients, which includes the United States, Canada, and France, we created a site fully adapted to three languages: Spanish, English, and French. This multilingual adaptation not only enables Surge Strategy to efficiently serve their current clients but also lays the foundation for future expansion into Spanish-speaking markets.
The website design was meticulously planned to reflect the complexity and scope of Surge Strategy’s services. We developed specific sections for each of their key services, including Game Economy Design and Modeling, Game Audits, Product and Economy Mentoring, and Crypto Economies and Token Design. Each tab provides a detailed description of the services, allowing clients to fully understand the capabilities and value that Surge Strategy brings to the video game industry.
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Newsletter preview
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Blog y el footer preview
Additionally, we integrated a contact form that facilitates direct communication between the company and its potential clients, ensuring that any inquiries or information requests are handled quickly and efficiently. We also included an About Us section that highlights Surge Strategy's background and vision, helping to establish a deeper connection with visitors.
To keep clients and followers informed about the latest news and industry trends, we created a blog and a newsletter section, where articles, news, and updates can be shared. This approach not only strengthens Surge Strategy’s online presence but also fosters an ongoing relationship with its audience, positioning the company as a thought leader in its field.
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Home's preview
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Services preview
Parallel to the visual development and website, we also conducted a professional photo session with the Founder and CEO, ensuring that the images used on the website reflected the personality and leadership of the company. These photographs, along with the brand identity, were seamlessly integrated into the website design, creating a cohesive and attractive digital platform that faithfully represents Surge Strategy at all its customer touchpoints.
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